Marketing and nonprofit executive Yvette Moyo was born on December 8, 1953 in Chicago, Illinois. Yvette Moyo grew up in Chicago and attended South Shore High School. She graduated from Eastern Illinois University in 1974 with her B.A. degree in AfroAmerican Studies.

Upon graduation, Yvette Moyo was hired at the National Publication Sales Agency to work with the original Blackbook as a door-todoor saleswoman. She was promoted to account executive with the Blackbook and Dollars & Sense magazine, and eventually to the position of senior vice president of sales and marketing. They then co-founded the marketing firm, Resource Associates International, Ltd. (RAI) and launched Real Men Cook for Charity, an annual Father’s Day celebration in 1990. In 1992, Yvette launched the Marketing Opportunities in Business & Entertainment (MOBE) advanced marketing symposium series. In November of 2001, MOBE worked co-hosted a White House briefing on African American Business and Technology. Following the success of Real Men Cook for Charities in the 1990s, their Father’s Day events were held in thirteen cities and featured on network TV and in major national publications. In 2003, Yvette served as Executive Director until 2013.